Chris Anderson
This witty and amusing account of how free has become the new baseline for business is fascinating. It looks at our assumptions of how we make profit and how to go about doing it. Both a history, and a look at the current at the use of free as a marketing tool, this book strives to show the importance of free as a path to profit. Whether it be old-style coupons or giveaways to modern freebies like mp3s and open-source software, the concept of free is ingrained in our culture. So much so, that many now expect many things to be free. A very interesting twist on your standard marketing guide, with many excellent examples of free successes and fails.